Written by Marc Gamble on February 10th, 2009
Smart Marketing
When You Spend Your Hard-Earned Money On Advertising,
You Absolutely MUST Know What Is Working And Why.
Consumers are not spending money the same way they used to. Advertising in newspapers, magazines and television has become a waste of advertising dollars.
These traditional advertising mediums cannot deliver the traffic to businesses that they were once able to. Trends point online.
10 years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was send emails and what’s so big about that? Look how far we’ve come.
"Today, if your business is not on the internet, it is likely that
you are unknowingly dooming your business to failure."
Someone at some point will come along and sell the service you have online, with a coupon, and since people shop online and you’re not there, you are no longer competition for that business.
That hurts… But it is reality.
"YOUR BUSINESS NEED SMART MARKETING!"

"Smart Marketing" means being where your customers are, when they are, and giving them what they want. It’s simple.
But most importantly…
Smart Marketing means being in complete control of each dollar that goes into your ads, and then getting more data than you need, telling you what works in your advertising and what doesn’t, and how to get better real-time results.
Remember, the internet is just one big bunch of computers. You can track everything… For example:
- You can see where customers came from (Global, down to the city)
- You can see how long they read your ad for
- You can see what they clicked on
- You can see if they use a new or old computer
- You can see how big their monitor is which will tell you how they see your ads
- You can test product prices by making similar offers and tracking results
- You can easily split-test different parts of your advertising to determine the best ROI
(ie: test headlines, offers, videos, or put up 2 pages and see which one sells best)
- No more over priced newspaper ads.
- No more coupon books that work but don’t create real profit
- No more overpriced and underused phone book advertising
- You get the point
- Why spend money on advertising methods that can’t give you any idea of how well the advertising is working for your business?
STOP…
That’s like throwing money out the window.
BUT…
Direct Response Marketing, List Building, and In-House Email Marketing are great examples of "Smart Marketing" where your customers and prospects have elected to receive messages and follow-up communications from you… because they want it.
Your customers are smart, and they want to know about your business, and they want more than a 30 second commercial.
For your marketing messages to be effective, it’s your responsibility to:
- Interrupt them
- Engage them
- Educate them and
- Make them an Offer

To learn more about how you can increase sales, build customer loyalty and cut advertising costs, simply use the opt-in form above and enter your name and email address and hitting the button.
• You can make 2009 your best, most profitable year EVER… •






