Lead Page Profit System | Small Business Profit System

Written by Marc Gamble on February 11th, 2009

#1 Business Asset

"Connect With Your Customers and Add MORE 
Value To Their Lives and To Your Business."

 
Any marketer who has achieved business success in the long term – strongly agrees with the old saying, "The money is in the list."  Indeed most marketers view their lists as the foundation for their success and their most valuable business asset.

The golden rule of Direct Response Marketing is to build a list of opt-in subscribers.  Your greatest business asset is the list you build… I’m sure you’ve heard that said over and over again. You’ll keep hearing it because it is absolutely true. 

The stronger your customer, client, or patient relationships are… AND… the bigger your opt-in list is, the more money you will make – it’s a proven fact that you should not ignore if you hope to be successful with Direct Response Marketing.

When a someone makes a purchase from you, this is the time to start getting opt-in subscribers. You want to at the very least, collect their email address.  Otherwise, they will make their purchase, and happily go on with their lives – and probably forget all about you.  You don’t want that to happen. You want to have the ability to sell future products, services, or upgrades to them in the future

However, despite an almost endless supply of tutorials and testaments to the incredible value of list building, most small business marketers still aren’t including this precious marketing strategy in their "bag-of-marketing-tricks".  They fail to either grasp the concept of long-term visitor value, or think that list building does not apply to them.

Many of the "list-less business owners" we consult with feel that setting up a list, generating ideas for content and publishing a regular newsletter will be difficult and time-consuming, or simply "too much work."

(Follow along here… I’m going to reveal the secrets detailing exactly what you should be doing.)

 
In order to effectively build a list of your current customers AND qualified prospects, you need to turn your website into a "Marketing Machine".  Unfortunately, most business websites are nothing more than "Online Billboards or Online Brochures".

These "old-fashioned websites" do little more than provide your visitors with a basic  "Home page", "About Us page", "Products/Services page(s)", "Contact Us page", etc. 

If this describes your company’s website, it’s admirable you’re on the web… however, this type of website completely ignores and neglects a major marketing opportunity to begin an interactive relationship with your visitors.

The first thing you want to do is add an easy way for your customers, clients, patients, visitors, and prospects to conveniently volunteer their contact information to you and request that they be notified about your various offers, promotions, specials, events, news, announcements, etc.

This is most effectively accomplished using a technology called an "Opt-In Form". 

You can have this done without it even affecting your current website’s layout, look and feel.  In other words, there’s no need to have to re-design your site, just make sure you FOCUS your visitor’s attention on your "Opt-In Form". 

It’s called an "opt-in form" because you are giving your visitors the "option to volunteer their information to you" so you can stay in communications with them. 

WAIT… most importantly… you MUST make sure to offer your visitors and customers something of "High Perceived Value" in exchange for their contact information.  This increases your "opt-in rate" which is important as you move to the next step of this marketing strategy.
 

With all of the powerfully effective marketing technology available today, you want to make your list building process as AUTOMATED as you possibly can.  The objective is to develop a system that you can implement and have it "run on auto-pilot" for you 24/7.

LOOK…

For the first time in history, your small business has access to affordable and incredibly efficient data collection, data organizing, and data mining tools that used to be reserved only for major multi-national corporations.

Automation is a small business owner’s "best friend".  When you "systematize and automate" your marketing process it is like having your own personal relationship building concierge or ambassador for your company… that never sleeps!

To do this for your business, you’ll need to make sure you tie your Opt-In form to an "Online Autoresponder and Database".  As the name implies, this is a special online system that does some very incredible things for you, the business owner, in terms of automating your marketing process. 

For example, instead of your visitor’s contact information being sent to you in an email, it is stored in a secured online database where you can access your list from anywhere at anytime.  You can also segment or sort your list anyway you choose and organize it based on any priority you set.  And because your visitor’s type in their own information, they do your data-entry work for you which frees you and your staff up to concentrate on other areas!

Another great benefit of utilizing an autoresponder is the ability to "automatically follow-up and communicate with the people who have "Opted-In" to your list.  This means that you can pre-write a series of email messages and can schedule them for automatic delivery to every person on your list.

When someone "opts-in" and hits the "submit" button on your form, you can program your autoresponder to instantly send them a "thank-you or confirmation" email letting them know you’ve received their request. 

But… the really cool part is…

You can then have a 2nd message scheduled for automatic delivery 7 days later.  This 2nd email helps you begin to build a better relationship with that person and also extends a "special offer" or "special promotion" that’s not available to the general public.  But, because they are on your list, they recieve special consideration and "velvet glove treatment".

You can pre-load your autoresponder with as many follow-up messages as you wish and schedule them for delivery over any time period ou choose.   So the next email automatically is delivered Day 14, Day 30, Day 60, Day 90, etc.  And everyone who "opts-in" to your list gets the same scheduled messages.  The best part is that your autoresponder system handles, tracks, and organizes it all for you.

In short, you can sit down one weekend and come up with 12 to 24 "special sales" or "promtions" and pre-load them into your autoresponder.  That’s good for 1 full year of automated follow-up and constant communication with your list (if you mail once or twice per month).

Hand’s Off Marketing!  Very powerful, very effective, and very PROFITABLE!

One additional point to note, is the INCREDIBLE tracking abilities an email autoresponder and database posesses.  Everything is trackable with the emails it automatically sends out for you. 

You can measure everyone of your email campaign results and performance with advanced tracking tools and easy-to-read reports.

•  Track who opens your messages and who doesn’t.
•  Track who clicks your links and who doesn’t.
•  See sales revenue generated by subscribers.
•  Segment and follow up with subscribers based on response or sales activity.
•  Split test messages and forms to see what works and what doesn’t.
•  See which ad campaigns or signup forms bring you the most subscribers
•  Follow your list growth over time
•  Plus a whole lot more… 

The final step in the process for implementing this powerful marketing strategy to help you CUT your advertising costs by 50% and INCREASE your profits at the same time!

Now you must grow your list! 

You have to drive traffic and visitors to your website where they’ll see your "Opt-In Form" and "Your Special Offer".  By adding more and more people to your list and letting your autoresponder and database organize and manage your follow-up communications, you will have created a systematic approach to your marketing efforts.

The first thing to do is to invite your current customers, clients, or patients to join your list.

They are the easiest because they already know you and trust you and like your products or services.  But, by building a list of your current patrons and clients you will be able to instantly, automatically, and extremely cost-effectively communicate with them and inviting them to return and do "repeat business" with you.

Imagine not having to spend anymore money announcing specials, sales, deals, events to the people who care the most and are most likely to do more business with you…! 

And, for new customers it works wonderfully well too!

When advertising for new business, whether you spend $100’s on a print ads or even $1000’s on broadcast ads or direct mail pieces, you can now direct your interested prospects to your "special promotion" on your website and invite them to join your list. 

This automatically pre-qualifies these prospects as well as creates an immediate Return-On-Investment for every advertising dollar you spend.  Now you can get instant visibility into what advertising vehicles represent the best results for you.  Know exactly where to spend your ad dollars for the highest returns.

Rinse-and-repeat.  Drive traffic through various sources and track each method for best results.  You can use any type of offline or online advertising and traffic generation efforts you wish.  Here’s a brief list of a few choices you have:
 

 
Driving traffic, tracking and measuring results, automatically following-up and building relationships is what the "Lead Page Profit System" and "Smart Marketing" is all about!

We are available to help your business start a successful internet marketing campaign today. Choose below to either schedule your FREE 15 minute in-person strategy consultation with an Internet Marketing Specialist … or… Sign-up to attend one of our local "Live Profit Workshops".