Written by Marc Gamble on January 19th, 2010
Top 10 Tips for Using Videos to Market Your Business
As you have no doubt already noticed…
…Online Video is becoming a very important tool for small business owners to use to effectively market and promote their products and services!
You've heard the buzz about online video – but do you know how it can be leveraged to increase the impact of your marketing initiatives?
Online Video can [...]
Written by Marc Gamble on September 23rd, 2009
Barack Obama’s Social Media Lessons For Business (Paperback)
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election.
Video, audio, microblogging, social media, online social networking, blogging and user generated content are a few of the business applications examined in this guidebook.
This case study is the definitive reference for the use of social media as it applies [...]
Written by Marc Gamble on September 7th, 2009
Get More Local Customers Using Targeted Online Video Ads…for FREE!
3-part video tutorial showing you how to… “Get More Local Customers Using Targeted Online Video Ads… for FREE!”
Continue Reading...Written by Marc Gamble on August 24th, 2009
[CASE STUDY] The Whole World Is Watching Online Video
A whopping 158 million U.S. Internet users — or 80% of the nation’s online population — watched online video in July, according to new data from comScore Video Metrix.
A total of 21.4 billion videos were viewed during the month.
The duration of the average online video was 3.7 minutes, while the average online video viewer [...]
Written by Marc Gamble on August 17th, 2009
Online Video Ads Leads Customers To Purchase More Often
Online Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash.
The study, "The Brand Value of Rich Media and [...]
Written by Marc Gamble on April 9th, 2009
When Juggernauts Collide: Email Marketing Meets Video Marketing
In the face of a tough economic climate, Stanford University’s Scott Jahnke started exploring ways to increase donations from alumni.
Jahnke is the Director of Student and Young Alumni Development, putting him in charge of generating donations from Stanford’s recent graduates — one of the harder demographics to reach. (Full disclosure: Stanford has been a [...]



