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Written by Marc Gamble on January 25th, 2010

Study Finds Marketers Embracing Social Media Marketing In A Big Way (Tech Crunch)

 
By: Robin Wauters of TechCrunch.com
Originally Published: Thursday, January 21, 2010; 2:44 AM
 
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.
The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Alterian found that 66 [...]

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Written by Marc Gamble on November 13th, 2009

Outsource ALL Of Your Marketing and Focus On Your Core Business

Face it, marketing your business on the Internet is time consuming. It is probably the single most time consuming thing that you are doing in your business right now. It doesn’t matter if you’re an affiliate marketer or a real estate agent. To make any kind of impact, Internet marketing will consume most of your [...]

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Written by Marc Gamble on August 20th, 2009

SMBs Reduce Ad Dollars… But Spend It Online

Small and medium-sized businesses (SMBs) decreased the amount spent on advertising and promotions by 23.5% to $2,092 this past year, compared with the previous year, according to a recent Aug. 2009 study.
The Kelsey Group’s study, "The Local Commerce Monitor Wave XIII," suggests that the penetration of digital & online media rose to 77% in August 2009 — [...]

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Written by Marc Gamble on May 26th, 2009

Step-by-Step Marketing Tutorials for Small Business

VERY IMPORTANT QUESTION… "Who do you trust?"
Let me be more specific… Who do you trust when it comes to your business?
For example…
Would you rather get instruction from someone "just starting out" or someone that has sold over $50 million dollars online?
Sounds silly doesn’t it?
The problem is, too many folks listen to advice from people who have [...]

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Written by Marc Gamble on May 4th, 2009

The BEST Piece of Software EVER…!

I hope you’re having a wonderful day. 
It’s Marc here again with a very  helpful ‘FREE’ marketing tip that I know you’ll find tremendous value in.
"The best piece of software EVER…!"
That’s a BIG claim I know… but give me 5 mins and I can prove it to you.
Tell me if you don’t agree with this…  [...]

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Written by Marc Gamble on April 9th, 2009

“Who Moved My Cheese?” Lessons for Adapting to Change

It truly amazes how some people deal with changes in their business environment and adapt.  And unfortunately, how some just "stick their head in the sand" afraid to make changes.
Let’s face it… the world as we knew it is changing as rapidly and dramatically as an infant changes into a toddler and then into a pre-schooler [...]

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Written by Marc Gamble on March 5th, 2009

Quiznos: 3 Days, a Million Free Subs and One Online Success

Lesson on tactical "giveaways" to build marketshare…
Quiznos is in a tight race with Subway to stake a claim on value with a number of subs under $5.  But more strategically, Quiznos wanted to get new customers into its stores to sample a revamped value menu rolled out in January that includes lower prices on [...]

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Written by Marc Gamble on March 4th, 2009

Unique Sales Growth Strategies for Local Small Businesses

Another Unique Way That You Can Increase Your Sales & Profits From Your Customer Capture System

Understanding why it’s so important that you start building your customer list for your business as soon as you can… look at what’s possible when you leverage this "marketing weapon" in your arsenal:

The payoff for you can be tremendous for [...]

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Written by Marc Gamble on February 28th, 2009

Tips For Optimizing Your Local Business Listings

In last month’s column, I highlighted the need for search marketers, search engines, and data providers to reach out to small business owners to increase their awareness of the free opportunities to claim their businesses online.
So for SMB’s reading this column, I thought I’d highlight a few key takeaways related to maximizing your presence via [...]

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Written by Marc Gamble on February 28th, 2009

Marketers Turn To The Web For Improved ROI

Spending on marketing will grow just half a percentage point over the next 12 months, with traditional ad spend decreasing 7% and Internet growing 10%, according to The Chief-Marketing-Officer (CMO) Survey, a poll of 581 top U.S. marketing executives taken this month.
 
 
Business-to-consumer marketers expect to make the most significant shifts to the Internet, for [...]

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