Obviously, since you’re reading this article, you are interested in easily getting more new customers, clients, or patients for your business or practice.

And quite evidently, you already understand the value of using the Web to help you grow your business… otherwise, you wouldn’t be online looking for solutions… right?!

Apparently you recognize the Internet offers small businesses the opportunity to effectively increase your sales and profits while simultaneously cutting your normal ad budgets by more than 50%!

Think about it for a moment…

Clearly, if you could easily save 50% (or more) of what you are currently spending to advertise and promote your business… and still increase your bottom-line while also adding more new customers, clients, or patients to your books… it’s safe to assume that you’d be truly excited!

Well good, because that makes two of us!  *smile*

Right now, I’m so excited about an extremely powerful marketing tool that your small business can use immediately to gain more exposure, improve your company’s brand recognition and appearance, and help you sell more products, services, and get more new customers… PERIOD!

 
Certainly you realize that ONLINE VIDEO is a powerfully important tool that you MUST be using to help you advertise and promote your company. 

But, let’s face it… there are some pretty BIG hurdles to overcome in-order to use ONLINE VIDEO effectively.

The main one is creating a professional video ad that gets your business noticed and produces results.  Afterall, video production is not cheap…

Then there’s the "media buying" process that can be quite confusing for most business owners.  This basically involves the "negotiating of ad space on other people’s websites" so your ONLINE VIDEO AD gets seen.  This can be costly and challenging if you don’t know what you’re doing or where to start.

Here are a few resources that should help demonstrate to you just how important Online Video and Web Marketing is to the success of your business health and growth in today’s new "Web2.0 World!"

Please note: these article and case study links below will open in a new window
so you won’t lose your place on this page.
 

Reference Article #1: "Online Video Ads Leads Customers To Purchase More Often"

Case Study #1: "The Whole World Is Watching Online Video"

Reference Article #2: "SMBs Reduce Ad Dollars… But Spend It Online"

Case Study #2: "5 Steps for Combining SEO and Social Media To Generate Web Leads"
 

Get Really Excited Because I’m Going To Share With You A Way To Create A Professionally Designed Online Video Ad For Your Business For FREE! 

And, How You Can Get Your Online Video Ad Prominently Shown On Many of The Top and
Most Popular TV, Newspaper, Radio, Entertainment, Lifestyle, and Sports Sites… 
And, ONLY To Targeted, Local Prospects… In Your Neighborhood!

 
You see, I’ve just finished creating a short 3-part video tutorial showing you how to… "Get More Local Customers Using Targeted Online Video Ads… for FREE!"

 
So, sit-back and relax… get comfortable, lock your door, and take the phone off the hook so you won’t be disturbed…

And I PROMISE you that 32 short minutes from now, you’ll be extremely excited about how you can INSTANTLY begin using Online Video Ads to help you grow your business, get more new customers, and dominate your local marketplace.
 

Video Tutorial Course:

…all videos open in a new window… 

	Video #1: Introduction for "How To Get More Local Customers Using Targeted Online Video Ads…for FREE!"  Discovering the Ultimate Marketing "Secret Weapon" for your business. This is a must see video that helps you understand why Online Video is So Effectively Powerful for getting more new customers.  (approx 5 mins)
	Video #2: Setting Up Your Account and Creating Your Own Professional Online Video Ad… For Free! This is a "behind the scenes, sneak-peek into the step-by-step system you can use FOR FREE to create Professional Online Video Ads that promote your business, products, and services. (approx 9 mins)
	Video #3: Choosing Your Local Target Audience and Getting Your Online Video Ad Placed On Popular Websites for Maximum Visibility. Finale video tutorial that shows you how easy it is to identify and target your local customers as well as track the results of your Online Video Ad. (approx 18 mins)
	Bonus Video: (coming soon)  "How To Turn Your Website Into A Lead Generating Machine For Your Business That Runs On Autopilot!"  This video reveals a few "extra pieces of the puzzle" so you have everything you need to achieve success when using the Web and Online Video to effectively grow your business and get more new customers.

Links You’ll Need For This Project:
 

	(1) Your Special Link for Setting Up Your Free Online Video Ad Creation Account. – http://www.budURL.com/JivoxFREE
	(2) Complete List of All Websites Where Your Online Video Ad Can Be Displayed. – download here
	(3) Your Powerful Automated Video Email Marketing System for your business. – http://www.AttainResponsePro.com

Enjoy and start taking advantage of new, clever, and innovative ways of connecting with new customers in your area TODAY now that you have this incredibly powerful online video advertising resources at your disposal.
 

If you run a local business… You now have a more profitable way to advertise directly to your local marketplace using professionally designed Video Ads!

 
 
Have a profitable day,

Marc Gamble
aka *the Marketing Guru*
650-515-4654
  

** If you’ve found this video tutorial helpful, please share your thoughts and feedback by leaving your comments below. 

** And if you have a blog, I "spread the love" and will auto-link your last blog post to your comment… helping send you more traffic. 

Thanks!

Your intended recipient will be able to read and view the emails you send making it a successful transfer of information.

To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is…
 

Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.
 

Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

 
Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

 
Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

 
Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.
 

Two Email Marketing Business Offers You Need for Succes!
(click each link below for details):

(1) Step-by-Step Video Tutorial: "Responsive Email Marketing for Offline Businesses"

(2) Free 7-Day Mini-Course: "Successful Email Marketing Strategies for Offline Businesses"

Every point of contact with potential customers is an opportunity to build your e-mail list.

More and more businesspeople tell me they’ve gotten religious about building their permission-based mail lists. They’ve been doing e-mail marketing for years, and they’ve come to realize that if they get serious about building their lists, they can bring in more business. It really works!

Building your list is even more important in a tough economic environment. Your list is your pre-qualified target audience. They know you and your products and services, and they’ve bought from you in the past. They’re an easier sell and a source of referrals. That’s why e-mail marketing is still the most effective tool in your marketing mix. For fractions of a penny per person, you can stay in touch with your best customers. So when they’re ready to buy–even in a down economy–they’ll think of your business first.

List-Building Essentials
Before you get started seeking out new subscribers, review these three e-mail marketing "commandments."

1) Ask permission. E-mail marketing is different from other direct marketing. You need to ask before you add someone to your e-mail list. Only permission-based e-mail marketing works. We no longer trust or even open e-mail from people we don’t know. And only permission-based e-mails get past the spam filters and into the inbox.

2) Permission is perishable. If someone shares his or her e-mail address with you–whether on your website, at your store or when you meet at a business mixer–that person is now expecting to get something from you. Don’t wait six months to send the first e-mail. He or she won’t remember you and will delete your e-mail or unsubscribe immediately. Send a welcome e-mail and a copy of your most recent newsletter while the connection is still fresh in his or her mind.

3) Provide an opt-out link. All e-mail campaigns must include a working unsubscribe link or instructions on how to be removed from the list. Purge those names from your list promptly–within 10 days. It’s not just polite; it’s the law.

Ways to Find New Subscribers
Let’s start with the tried-and-true and end with the exciting-and-new. They’re all great ways to share your expertise and valuable content with the people who might be interested in what you offer. That’s really what list-building is all about.

1) "Join My List" visitor signup box. Your homepage is the "must do" place to put a sign-up box. But it’s not the only place. Include a sign-up link on your other web pages and in your e-mail signature block. Archive your e-mail campaigns and include a link to past articles near your signup box, so people will know what they’re signing up for.

Other places to invite mailing list sign ups include: 

2) In your store and over the phone. Keep a "join our mailing list" sign-up sheet at your cash register, and ask employees to invite shoppers to sign up. Put a sample newsletter in a Lucite stand on your counter so customers can see what they’re signing up for. A visual is powerful! Offer an incentive for sign-ups, e.g., an e-mail coupon for 10 percent off the customer’s next shopping trip.

Ask for sign ups when doing phone sales or consultations, too. Don’t forget to ask vendors, suppliers and business partners.
 

3) At business networking events. When you meet colleagues at a business function, ask permission to sign them up for your mailing list. Put your website address and a line that says "sign up for my free newsletter" on your business cards and . . .

4) . . . On all printed materials. Prompt people who receive your direct mail, brochures, fact sheets and other sales and marketing materials to visit your website and sign up for your e-mail newsletter and promotions. Point them to your website and give them an incentive to sign up, e.g., "Sign up for our newsletter and get a free report on [what you do here]" (or "a free consultation").

5) Via blogs and social media sites. If you have a blog, include chunks of your newsletter content in your entries, with a sign-up link. If you’re on social networking websites such as Facebook or Twitter, post to visitors or followers about your latest newsletter and encourage them to sign up.

 
Exposure on blogs and social networking sites can broaden your reach to find new subscribers. Then it’s up to you to nurture those relationships and turn them into customers.

Want More Sign Ups? Don’t Be Afraid to Ask
 
People can be a little shy about asking for an e-mail address. They feel it’s an imposition. How will people know you’ve got a newsletter if you don’t ask them to sign up for it? You’re writing all this great content and sharing your expertise; the least you can do is offer it up to your new friends. If they say ‘No, it’s OK,’ they’re not rejecting you; they just don’t want your newsletter.

You won’t know if you don’t ask. So just ask! Every "yes" is one more potential customer who can make your mailing list–and your business–stronger.
 

Two Email Marketing Business Offers For Your Success!
(click each link below for details):

(1) Step-by-Step Video Tutorial: "Responsive Email Marketing for Offline Businesses"

(2) Free 7-Day Mini-Course: "Successful Email Marketing Strategies for Offline Businesses"

By: Gail F. Goodman.  She is the e-mail marketing coach at Entrepreneur.com and is CEO of Constant Contact, a web-based e-mail marketing service for small businesses. She’s also a recognized small-business expert and speaker.

Another Unique Way That You Can Increase Your Sales & Profits From Your Customer Capture System

Understanding why it’s so important that you start building your customer list for your business as soon as you can… look at what’s possible when you leverage this "marketing weapon" in your arsenal:

The payoff for you can be tremendous for quickly increasing the sales and profits for your business during this recession.

In just a minute I’m going to share with you another unique way that you can use to profit from your customer list with a click of a button.

But before I show you how to do this, I wanted to bring to light an important point of why using your own customer capture marketing system for your business in this recession will work much better now than in normal economic times.

With the housing market going completely sour, the stock market plunging because of scared and wary investors, and huge corporations who have been around for years and years are now closing their doors and laying off workers, consumers are looking
for ways to stretch their dollar as far as they can.

They do this by scouting for coupons and sales where they can get discounts on food, clothing, services, and just about anything else they can get their hands on.

Consumers really don’t want to cut out their leisure’s if they could still enjoy all the things they like such as going to the mall to shop on a whim, hitting the local diners to grab a bite to eat, going to the movies to catch the latest flick, or using various services if they were certain they could get discounts on these items whenever they needed to.

This is where you come in….

You simply meet their needs to continue to fulfill their desires. 

If you ask your customers at the time they make a purchase from your establishment if they would like to get free coupons or gift certificates, they will jump all over the opportunity to save money during this recession.

You can do this by either handing your customers a small flyer that leads them to your customer capture website to get their free coupons or gift certificates for your store, or you can have them fill out a small card with their name and e-mail address, or simply verbally tell them to go to your customer capture website so they can start saving money by coming back to your store to buy stuff.

But it doesn’t stop there….

You now have all these customers (or walk-in traffic) on your customer list that you can e-mail with a click of a button to bring them back into your establishment whenever you have an announcement about your sale or special offer.

Do you see the power of this?

As your customer list grows larger and larger as the weeks go by, you’ll be able to bring more customers back into your establishment with a click of a button instantly increasing your sales and profits for your business.

The beauty of this is that it will totally offset your advertising costs saving you a substantial amount of money each month on your advertising costs because you’ll be able to keep selling to the same people who bought from you in the first place instead of hoping they come back into your establishment to buy from you more often.

What’s really cool about this is that you can e-mail your customer list each week about your sales or special offers thereby giving you a steady and predictable flow of customers come into your establishment each week/month where other businesses are struggling trying to get new customers to come back into their stores to buy from them.

Oh yeah, I almost forgot to tell you about another unique way you can profit from your customer list as I promised you.
 

Your customer list will quickly become very valuable to you where you can start doing joint ventures and cross sells with other local business owners whose products, services, restaurants, etc. will complement your business.

 
Let me give you an example of how this works…

Let’s say that you own a pizza store. Pizza always seems to be associated with fun activities like parties, sports events, get-togethers, or special occasions.

All you do is simply get together with another business owner who has a complementary product or service that your pizza customers would enjoy and do an add or coupon swap with the owner. (Or sell them an ad spot)

Third-party recommendations have been known to be one of the highest converting forms of marketing. When somebody recommends another restaurant, product or service to another person, most people will use the recommendation simply because it came from a trusted source, thereby eliminating any possible barriers.

So in this example, if you’re a pizza storeowner and you do a coupon swap with another local company that sells party supplies, that would be a great match to cross sell each other’s products and services.

All you do is send out a quick message to your customer list informing them that your friend who owns the party supply store down the street is offering a special deal by giving away a bundle of free balloons with every order which is only available to
customers of your pizza store.

Your customers would really appreciate the fact that you know the owner of the store and that you’re offering a personal recommendation to do business with them which comes from a highly trusted source (you).

In return you offer a special deal to the same owner of the party supply store down the street to give all their customers half off when they buy a pizza from your store.

Doing joint ventures and cross sells with other local business owners is a fantastic way to quickly increase the revenue for your business as well as build long term relationships with the local owners.

Now that was just an example. The scenarios are endless of what you can do with joint ventures or cross promotions with local business owners.

Having your own customer e-mail list can also put you on the upper hand of a deal if the owner of the other store does not have a list of their own.

In this example you could actually charge the business owner a certain amount of money for you to send a recommendation out to your list about their products or services that are on sale.

In return you could also make it a requirement that in addition to payment that they also have to tell their customers about your pizza sale.

I hope I gave you some really good ideas on how you can profit from building your own customer list using a customer capture website for your business.

~Thanks Frank!!

Visit www.AttainResponsePro.com for the most effective and truly affordable Complete Video Email Marketing System available for small businesses.

This is a direct re-print from Frank Bruno (a well respected expert in the small business marketing community) of an advanced strategy that works like ‘gang-busters’ when implemented.

This article is going to show you a simple, yet extremely powerful blueprint for building a landing page to capture sales leads for your business.

This landing page layout is proven, we use it everyday to generate leads for our clients. If you want to start out with a solid foundation for your landing page, follow this example.

 
 
The 3 elements setting up a landing page :
 

1. Headline - Tell your reader what he/she is going to get. Be very clear here. “How to” headlines work well.
2. Bullet Points – This is where you tell your reader a bit more about what he/she is going to receive by registering.
3. Simple Registration Form – Only ask for the information that you need. The fewer fields you have the better your conversion rate will be.

This landing page may seem overly simple and there’s a reason for this. This landing page layout has been tested over and over again and it works! Plain and simple.

Note: The only way to build the best landing page possible is to test your landing pages. Google offers a free tool called ”
Website Optimizer”. This tool is amazing and you should be using it. This tool tests multiple versions of your headline, bullet points, graphics etc and tells you over time which combination of these elements have led to the most conversions (leads).

I hope that you use this landing page layout for your landing pages and find great success! Please feel free to leave a post or email us with questions.

Author: Jeremiah Baker

Website traffic is

Well, not necessarily. If you’re like most Internet advertisers, you’re not investing in a paid search campaign simply to get hits to your website. You want those visitors to convert, or take some desired action. To get your paid search visitors to convert, you must hold their hands, telling them what to click, where to go, and how to proceed. Optimizing your landing pages to boost conversions can be a manageable process, and here are five pointers to help.

 
Be Clear, Concise, and Precise

Get rid of any page element that distracts from the task at hand. Eliminate superfluous text and Flash elements, and make sure your offer and its value is crystal-clear and specific. Make sure your value statements are consistent with your ad text, and keep the text benefit-oriented to give visitors a reason to go to the next step. Use your value statements to break through all of the clutter on the Internet.

Make a Strong First Impression

You never get a second chance to make a first impression. Let visitors know why they should trust you and why you are the authority on your subject. Communicate to your visitors what the advantage is in moving towards a conversion, always answering the question, “What’s in it for me?” You have roughly five seconds to grab the interest of a PPC visitor, so make every second count. Focus on clarity rather than on trying to sell, and make your call-to-action prominent and easy to see.

Limit the Options

Nothing is worse for conversions than leading your site visitors down an unintended path. Get rid of navigational elements that direct visitors to pages that they can’t convert on, and make sure that any navigational elements that are on the page are clear, predictable and easy to see. When possible, give pre-filled default options on forms to make life easier for the visitor. You can always contact the visitor after the form has been submitted to get additional information.

Avoid Clichés

Tired, conventional calls-to-action are just that: tired and conventional. We’ve all been told to “click here” and “buy now” thousands of times. Your calls-to-action should be compelling and enticing, and should offer value to the visitor. If you truly are an authority worthy of generating a conversion and breaking thru all of the clutter on the web, you should have a powerful story to tell. Make sure you tell it!

Use the STP Approach: Segment, Target, and Position

Not all website visitors are created equal. Be sure that each landing page meets the expectations of your visitors and that each page answers the questions of the market segment that you are targeting. Drill down to the core and determine what makes each segment tick, and include those elements on the landing page. When determining how to segment your potential visitors, make sure that your segments are differentiated, measurable and identifiable.

Your PPC advertising campaign is an investment. By devoting the proper time and attention to your landing pages, you can ensure that your paid search investment pays healthy dividends.

September 11, 2008 · by Lee Goldberg