OMG… Did you hear…?

Facebook just made it 1000x easier to increase your FAN base,
driving more traffic to your own website, which helps you make
more money…

But are you even using Facebook to effectively grow your business? 

BIG-ASS QUESTION: "Do you have 'the right' Facebook strategy?"

(pardon my crudeness… but I really want to grab your attention for the
next couple of mins because I know you'll appreciate it in the end.)

Seriously… What is YOUR plan for using the most popular 
website on this planet to help you grow your business and 
generate more prof.its?

If you don't know or don't really have one, DON'T WORRY,
I believe I can help you!

** YES, you can use Facebook to Grow Your Business **

As an internet marketing consultant myself, I've just learned
of a TON OF INCREDIBLY POWERFUL Facebook Marketing
Strategies to help explode my client's revenue and profi.ts…

And, I'm willing to share everything I've learned with you!

LOOK!

There are TWO (2) Online Training Courses that I strongly
recommend that you take a few minutes and learn more about
because they can both impact your business in incredible ways.

—

The FIRST Online Training Course is revealing ALL the secrets
for using Facebook FANPAGES to attract more new customers
to your business like a magnet… and alll for FR.EE!

It's impossible to explain everything you'll learn in this course in
this short email, but trust me on this one… you'll be absolutely
blown away with all of the secrets, tips, case studies, and
"proven-to-work strategies" that are revealed in this training.

Goto this course page and enter your email and the author will share
3 fr.ee short videos where he'll show you in about 30 mins, two very
EXACT strategies that you can use right now to help you gain more
customers using Facebook. (This is perfect if you're a local business!)

Plus the fr.ee videos are extremely entertaining, educational, and above
all else… very well done!

This one comes with my highest approval.  In short…

** This course is a POWERHOUSE of Insight and Strategy **

:: Here's your link for the Ultimate Facebook Marketing Course ::

—

The SECOND Online Training Program focuses on using Facebook
ADVERTISING to gain more exposure, more customers, and more
revenue growth.

They are OWNING Google in the Advertising space right now and
they are just warming up because…

1. Facebook has way more traffic. Over 39 BILLION 
   page views a month
    
2. You can TARGET your ads so that only people who really
   want your stuff see your ads… duh!
    
3. Facebook is simple to use and fast, you'll be getting killer traffic
   in just a few hours
    
4. Facebook ads are 1/4 – HALF the cost of Google Adwords
    
5. Facebook loves affiliates and they love their advertiser and marketers…

…PLUS… about 100 other reasons

To have the whole thing explained to you in detail, here's your link to learn
Facebook Power Advertising for Branding and Prof.it

—

Whew… I know it's a lot to digest, but seeing as how it's the beginning
of the month, I wanted to give you something to focus on for the next 30 day
and am hoping this helps you in your quest for growing your business using
the Web as a marketing tool.

If you have any questions at all about this or any other Internet Marketing
issues, my door is open… feel free to call or email me and I'll see what I 
can do to help!

Good luck and have a prof.itable day!

Regards,

Marc Gamble
aka *the Marketing Guru*
650-515-4654

P.S.  One word of advice, you should not dilly-dally when checking out these two
Facebook marketing courses… but know that the first program
(Ultimate Facebook Marketing Course) will be closing it's doors to new
registrants in 48 hours, so jump there promptly and at least see if you feel it's for you. 

Currently, there's no word on when or if the 2nd course
(Facebook Power Advertising for Branding and Prof.it) will be closing, so
you may have some time… 

Here are the links again for your convenience. 

Be sure to check them BOTH out and let me know your thoughts!

Enjoy.

Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.

Alterian found that 66 percent of respondents will be investing in social media marketing (SMM) in 2010. Of those, 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.

To get a copy of the full report of the Alterian Annual Survey results (see below):

2009 Annual Survey Results Brief

Alterian's 7th Annual Industry Survey

Alterian's 7th Annual Survey Results offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers.

The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.

Download Alterian's 2009 Annual Survey Results Brief

As you have no doubt already noticed…

…Online Video is becoming a very important tool for small business owners to use to effectively market and promote their products and services!

You've heard the buzz about online video – but do you know how it can be leveraged to increase the impact of your marketing initiatives?

Online Video can be used at every stage of the customer lifecycle to acquire, engage and convert site visitors.

Now that everyone has the power and tools to create and produce videos very inexpensively, it's as important as ever to have a few rules to follow.

Here are 10 tips and tricks for using online video to
effectively market your business…

1. Keep 'em short.

Whether you're loading videos on YouTube.com or you're using own private video server to pre-sell products or services on your Web2.0 site or blog, keep them short around five minutes or so… especially if your audience includes people who don't know you.  If needed, break a long video into multiple smaller videos.

2. Post videos on your landing pages and sales pages.

You can use video sales letters to highlight the main points of your regular landing page or sales letter. You can also use videos to demonstrate what the product is or to explain a service in more detail and how easy it is to use or get involved.  You may also get your satisfied customers to give you video testimonials.

3. Choose your keywords carefully.

If you're loading your videos onto YouTube (or other public video sharing site), choose keywords that your market is currently using to find information in your niche.  You may also choose keywords that match those being used alongside other popular videos in your niche.

4. Know your purpose before you start.

Before you film, choose one purpose for your video. Is it to get subscribers? Send traffic to your landing page?  Pre-sell a product?  Describe a service?  Educate a visitor?  Whatever the reason, base your entire video around that singular goal.  Don't confuse your viewer by giving more than one option.

5. Create a call to action.

You should create at least one call to action in your video, where you tell people exactly what you want them to do and why (e.g., "Go to www.yourdomain.com to grab Part 2 of this video – but hurry, you can only get it free for a limited time!")

6. Encourage comments.

If you're posting your video on YouTube, on your Web2.0 site, or other social sites, encourage comments (even controversial ones). The more people talk about your video, the more your visitors will return to your page to see what's new in the discussion.

7. Use other social sites to jump-start the viral effect.

If you want your video to go viral, you need to advertise it. One way to do that is to link to or embed your video on your other social media site pages, like Twitter or MySpace.  Syndicating your content across various Social Media Sites is crucial for achieving viral success.

8. Blog about your video.

Another way to advertise your video is to blog about it. If you embed your video on your blog, then encourage your visitors to bookmark it using Digg.com, StumbleUpon.com, Facebook, or other similar social networking sites.  You can also get them to Re-Tweet it on Twitter.

9. Ask your JV partners to share your video with their prospects and customers.

Yet another away to advertise your video is by asking your JV partners to mention it in their newsletters, blog about it and share it with their social media contacts.

10. Put a video on a CD/DVD and give it away for free.

You can build a physical mailing list by putting your video on a CD or DVD and giving it away for free to those who give you a mailing address. Be sure to include an upsell at the end of your video.

In summary:

You can use videos to pre-sell products, demonstrate products, teach and educate your prospects, drive traffic to your sites, brand your business, and ultimately grow your mailing list.

Start applying these tips today – you'll be amazed at what video marketing can do for you.

Recently I started working with a whole leadership group of prominent dentists in my area and many of these professional practice owners struggled with trying to figure out where to find the time to create "new content" and "what kind of content" they should be creating for their website. 

And if you aren't aware yet, "GOOD CONTENT" should adhere to the "3-Es":
 

• Educational
  
• Enlightening
  
• Entertaining
  

Create value with your subscribers by providing them good, solid, interesting content they can use now.

Cultivate Respect With These 6 Helpful Content Creation Ideas

What can you write about that your readers will give a thumbs up and appreciate you sending them?

Try any of these for starters:

1) Oral Maintenance Tips:

What should your readers do to keep their teeth, gums, and mouth healthy and safe… especially during the holidays.  They may not be aware of all the steps they should take, so let them know.

2) Video Testimonials from Smiling & Happy Current Dental Patients:

Encourage your current patients to participate in helping new prospective patients understand the true value and satisfaction you've provided for them.  Present them to your readers in an entertaining and educational way.

3) Dental Trends for 2010:

Are economics affecting the dental marketplace? Is a new technique catching on? Give your readers the inside edge, and you’ll be one of the trends they follow.

4) Interviews with the Experts:

Gather together other dental professionals (from your office and from other offices) with years of experience?  Do they have a following of their own?  Ask them for an interview. Get the "scoop" on how they like to perform different procedures and share their fresh perspective with your readers!

5) In-Home (Do-It-Yourself) Teeth Cleaning and Whitening Tips & Products:

Keep your readers busy and well educated on all of the various options they have for DIY dental care from home. Include photos, videos, instructions, and reviews for complete learning!

6) Dental Advice & Planning:

As an practicing dentist, you should prepare simple advice reports and planning reports that outlines important topics along with all details to consider to create your own guide for your readers!

You want to create a relationship with your readers/subscribers that will grow and cultivate with them by providing content they appreciate.

So tell them what tools will be useful, what books to read, what websites and blogs to visit.  Link to products or specific service pages on your web site or provide your office address and hours to continue their proactive participation in the relationship.  You should also provide links to the top social media and social networking sites to make it easy to share your information with their social circles.

In short, your readers will already respect what you have to say and expect your information to be helpful, so they’re likely to follow your suggestions.

Hope this helps… btw, you can apply these 6 tips to ANY business or niche… just get creative.

What happens to your business when you are focused on marketing?
 

• Your content suffers due to lack of time
• Your sales funnel process is half baked due to lack of time
• Your prospect follow up series is scattered due to lack of time
• You are not thinking about repeat customers due to lack of time
• Your customer service may be lacking
• You don’t have time to develop and implement new prospect conversion strategies
• You don’t have time to check your stats or do testing to determine the effectiveness of one strategy over another
• The list goes on, and on …

The bottom line is that marketing is occupying so much of your time that your real business is suffering and probably dying. Most people panic over this and begin doing even MORE marketing stuff.

If you find yourself in this situation then you need to seriously consider outsourcing your marketing.

What if you could hire over 800 marketing professionals for the cost of dinner for 2 each month?

That is exactly what we have built, not only for ourselves but for you as well. We call this outsource community Synnd.

What if you could hire over 800 people to market your content across the web for every page of content in your entire website?

What if, for the price of dinner for two, you could leverage $32,000 worth of human labor every month to work on marketing for you so you could get back to building your core business?
 

Who is this outsource staff?
 

Our outsource partners are all members of the Synnd community. They all use the Synnd software application and they are all paid in promotional action in exchange for their labor.

We currently have nearly 800 members from around the world who are ready to work for you right now.

Let’s imagine that you you just published a new page on your blog or website. Now you create a campaign in the Synnd network to enlist 800+ people to market that content.

Let’s suppose that 800 people market your content across 10 social networks each. That equals 8000 promotional actions for your new piece of content.

Each promotional action is equivalent to 2 minutes of human labor. 8000 promotional actions multiplied by 2 minutes each is 16,000 minutes or 266 1/2 hours of raw promotional action happening on that content.
 

How much would it cost to hire a marketing professional to spend 266 hours promoting your business?
 

It depends on the professional… You could outsource this to someone for $12 an hour on the low side. 266 hours multiplied by $12 an hour equals $3200 and that was just promoting a SINGLE piece of content.

What if you publish 10 new pages or posts in a month? How much would it cost in terms of human labor at $12 an hour? (10 x $3200 = $32,000)

Clearly this is not cost effective but by focusing MOST of your time on marketing this is probably how much money you’re losing because you are not focused on your business, you’re focused on marketing.

Fortunately you have the ability to eliminate that $32,000 a month outlay of time and labor by outsourcing your marketing to the Synnd community.

Right now, for less than $70 a month you can do the equivalent of hiring 800 marketing professionals working the equivalent of $32,000 worth of labor to market your content consistently, day in and day out.

The process and the software that we needed to develop to make this dream come true has cost us over $500,000 USD, 4 years and thousands of hours of testing to pull off.

We now have a powerful marketing community that is so efficient that $32,000 worth of labor is reduced to 5 minutes of actual work by any member of the Synnd community. The reason for this is simple leverage and state of the art software.

Synnd is a human powered promotional engine leveraged by software automation. We have efficiently reduced our marketing tasks so we can now focus on our core business. We welcome you to join the Synnd community.
 

© 2009 Social Media Science. All rights reserved.
 

—
Regards,
Marc Gamble
aka *the Marketing Guru*
(650) 515-4654

Leverage Your Time Wisely:

Successful marketing is all about leveraging your time on a a few tasks that leverage the time and effort of many people, not just you.

In other words, if you are spending all your time doing the grunt work then you are not running a business, you’re slowly losing one.

Watch this brief white board explanation:
 

 
The next time you’re looking for a marketing solution or working your marketing solution you should carefully document how much time you’re spending on those chores.

One you have documented this time then you will be able to clearly see how much time you’re spending away from the chores that really count:

• Optimizing your website or blog
• Increasing your perceived value
• Researching your market
• Optimizing your traffic to sales conversion process
• Determining the keywords you should be ranking for
• Following up with prospects
• Nurturing customers into repeat buyers
• Building a better offer for prospects
• Testing your conversion process
• Optimizing and testing your sales pages
• Cleaning up your graphics
• Making videos
• The list goes on and on…

If you spend most of your time marketing then it is virtually guaranteed that you are ignoring the important tasks above. Ironically, it is not the marketing that you’re doing that will produce revenue for your business, it is all the items you’re ignoring that would bring you sales… If you only had time to focus on them.

Outsource Your Marketing Already…

Now you can easily outsource all the grunt work of marketing your business so you can get back to business. Synnd leverages the effort of hundreds of people to handle your marketing so you can focus on the important things that will cause your business to flourish.

Find out more about Synnd >> Get Started for ONLY $1 Today! >>

To begin, please watch this short VIRAL VIDEO detailing the Growth and Impact of Social Media!

Simply click the "PLAY" button below to view the video:

Is Social Media a Fad?

 
The video above is a statistical video covering the growth and impact of social media. It asks the question, is social media a fad? This message probably targets business and companies that often debate whether allocating money to social media is worth the costs. Then it follows by bombarding you with the incredible growth and impact of social media on our every day lives. I’ve also compiled some social media statistics from other sources below.
 

What is Social Media?

 
To be clear, Social Media isn’t just Facebook and Twitter. It includes a whole network of sites where users can interact with one another whether it is by sharing information or discussing various topics. Some of the more popular social media sites that you may not at first consider to be part of this group are sites like Digg (Share Links & News), Stumbleupon (Share & Discover Websites), Delicious (Share Favorites), Wikipedia (Share Information), Flickr (Share Pictures), Blogging (Share Anything), YouTube (Share Videos), Linkedin (Professional Social Network) and so on. As you can imagine, social media has grown tremendously and has changed the landscape of information exchange and communication.

More Social Media Statistics
 

• 3 out of 4 Americans use social technology (Forrester, The Growth of Social Technology Adoption, 2008)
• 2/3rd of Global Internet Population Visit Social Networks (Nielsen, Global Faces & Networked Places, 2009)
• Social Sites – 4th most popular online activity, ahead of personal email (Nielsen, Global Faces & Networked Places, 2009)
• Time Spent on Social Networks growing at 3x overall internet rate.
• Accounts for 10% of all Internet Time (Nielsen, Global Faces & Networked Places, 2009)

“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s people who are in control” Rubert Murdock, Global Media Entrepreneur”

• 13 Hours of video uploaded on YouTube every minute
• 412.3 years – length of time it would take to view every YouTube video
• 100,000,000 – # of YouTube videos viewed per day
• 13,000,000 – # of articles on Wikipedia
• 3,600,000 – # of photos archived on Flickr.com as of June 2009
• 1382% – Monthly Growth Rate of Twitter Jan to Feb 2009
• 3,000,000 Tweets per Day on Twitter
• 5,000,000,000 – # of minutes spent on Facebook every day
• 1,000,000,000 – # of content (web links, news, blogs post, photos etc) share on Facebook each week

“The word blog is irrelevant. What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author

• 5,000,000 – # of active Barack Obama supporters across 15 social networks
• 14,200,000 – # of views Obama’s “Yes we can video” got on YouTube
• $6,500,000 – Amount of money donated online to Obama’s campaign
• Facebook in terms of members would be the 8th most populated county in the world. (Mark Zuckerberg, Jan 2009)
• By July 2009, it has risen to 4th (via video)

Hope you enjoy the social media statistics video!

Video, audio, microblogging, social media, online social networking, blogging and user generated content are a few of the business applications examined in this guidebook.

This case study is the definitive reference for the use of social media as it applies to effective business promotion. (more…)

“Whether you voted for Barack Obama or not, and whether you agree with his policies or not, I’d say you should agree that he did a masterful job using the Web to develop relationships and cement his candidacy. In the 2004 election, everyone remarked how well Howard Dean leveraged the Web. Today Dean looks like a rank amateur compared to the level that President-elect Obama brought it to. Lots of lessons to be learned. And I agree, those lessons translate well for small businesses because the underlying principles are timeless and involve human nature. And after all, business is ultimately about relationships.” Anita Campbell, Editor www.SmallBizTrends.com

Q: What’s the Most Successful “Small Business” Internet Marketing Campaign of All Time?
 

A: The Election of Barack Obama

Here’s what your small business can learn from it…
 

Small Business…?
 
 
Barack Obama…? 

After being elected the most powerful man in the free world he may not be "Small Business" anymore. But the free social media tools his campaign used so adeptly to   energize his supporter – YouTube, MySpace, Facebook, and many more – are 100% FREE tools that any small business – like yours – can use to win.  President Obama used them to outwit and outhustle his competition. And now you can use them to connect with your customers on a deeper, interactive, relational level at a fraction of the cost of traditional marketing.

 
Intrigued by this quote, internet marketing veterans David Bullock and Brent Leary decided to analyze Obama’s use of social media from a small business perspective. What lessons could entrepreneurs like you could learn from the meteoric ascent of our 44th president?

Zero Political Rhetoric, 100% Business Insight

  
Through the use of podcasts, blog posts, screen shots, powerpoint presentations, and links to over 100 documents, David and Brent set all politics aside and pull apart Obama’s social media strategy, extracting the lessons, tools and insights your business needs to survive and thrive in “Web 2.0”.
 

• How to keep your customers engaged with you all the way to the “sale”…instead of losing them after the first call

• How to turn your best customers into enthusiastic sales people…who work for free!

• How to use social media tools to become the “authority” in your marketplace

• How to access a mountain of website traffic…without knowing a single thing about SEO or Pay Per Click

• Web 2.0 Etiquette.  Old advertising rules no longer apply…are you making these fatal mistakes in your marketing?

• How to get real-time customer satisfaction data without ever conducting a survey or expensive focus group.

• How companies like JetBlue use Twitter and other tools to “spy” on their prospects…and get the jump on their competition

• How social media can slash, or even eliminate, your marketing budget

• How to use 2-way communication to bond with your customers…even if you never meet them face to face.

• How to use social media to create a “Feeding Frenzy” for your next product launch

• How to set up your own “television station” …for free

• How to get your customers to create content for your website.

• How over-controlling your marketing message can kill you.

• How to use social media to form your own research and development team…who work for free

• Your ad in a video game? How to think creatively and reach your customers where they “hang out”.

• Transparency and authenticity…does your company passes the test? 

 
Walking the Walk 

Perhaps the best thing about “Barack 2.0” is that it is, in itself, a classic example of how to use social media to get your message in front of the right people, at the right time, in the right format…under budget.

Brent and David took an idea that was buzzing in their marketplace, (Obama’s use of social media), used the exact same social media tools that Obama was using to invite their community into a conversation. That conversation – free market research if you will – helped them develop a product they knew the market would love…this book. 

That’s what marketing through social media is all about. It helped make Barack Obama the 44th President of the United States, and if you read this book – and put the lessons to use – you can achieve your business goals as well.