Today I would like to share some tips to increase email opt-in base one chapter of  the “MarketingSherpa 2009 Email Marketing Benchmark Guide”.

Want to raising Opt-Ins? Offer Benefits to Encourage Consumer Subscriptions!
 

To Increase Opt-ins, you need to Offer Real Benefits!

Consumers want more from email programs than they’ve been given. They want special treatment, and they deserve it; they’re giving up their precious time in exchange for the ‘benefit’ of content – so that content should convey some real benefits.

1. Guarantee to not share your address with other companies.
2. Special pricing for email subscribers.
3. Ability to customize how frequently you receive emails.
4. Ability to customize the information you receive to meet your needs.
5. ‘Firstlook’ at new products, services.

If you want to win customers to opt in, you need offer something in exchange. Base on the chart, at least 50% of the sample would be at least somewhat more likely to subscribe if offered any of the benefits listed. The highest response is for email privacy, but special pricing and customization capabilities also rate very well.

Leverage those 5 tips to win more opt in for your future Email Marketing.

Increasing the ROI of email marketing will definitely help to increase revenue. Here is a very basic equation for calculating the ROI:
 

Build your contact list and increase your response rates using VIDEO EMAIL MARKETING!  Easy to use, automatic SPAM compliance, automated list management. Start growing your list and your business today! LEARN MORE!

 
ROI = [(Payback - Investment)/Investment)]*100

There are two basic ways to increase ROI: Increase Payback & Decrease Investment, Here are tips:

1. Increase Payback Tip 1: Call to action. The more actions customer take, the more possibility of purchase you will get from them. Use the Strong call to action buttons in your email body, will win more payback without cost extra $.
    
2. Increase Payback Tip 2: Incentive Program. We all like free stuffs, prizes, discounts, even luck draw… Design some incentive programs in email to encourage your subscribers to either register or purchase, give them a reason, they will do contribute to your revenue.
    
3. Increase Payback Tip 3: Offline campaign. According to Epsilon, 67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from company. Align email marketing campaign to increase your offline sales numbers. But I have to say it’s hard to track.
    
4. Decrease Investment Tip 1: Keeps you customer list clean. You don’t want to pay for the email which can not be successfully delivered, right? Remove those emails which got soft-bounce and hard-bounce 5 times above from your list. It will save a lot.
    
5. Decrease Investment Tip 2: Get your email address white-listed. Contact ISP or through Email marketing company to get your email sending address or IP address white-listed, the more ISPs white-list your address, the more messages will be delivered to clients’ Inbox .
    
6. Decrease Investment Tip 3: Select cost-efficiency Email marketing platform. For some of Email Marketing tool, they charge base on the number of  email subscribers, you need only to pay small amount to start your business.  The most powerful Email Marketing System on the market that helps you differentiate your business from your competition enables you to use VIDEO EMAIL and full Multimedia features from www.AttainResponsePro.com.

Increase Payback & Decrease Investment, You will get higher Email Marketing ROI. Good Luck!

Disclaimer and Special Thanks. This Case Study conducted by Marketing Sherpa

SUMMARY: Autoresponders are among the most powerful tools an email marketer has to build relationships with new subscribers and turn them into customers. Here’s a case study to show just how effective those messages can be.  

Read how a real estate team used an email autoresponder series to make money in one of the worst markets in the country. Includes tons of creative samples and strategies to:

• Provide real value in autoresponder messages
• Segment lists
• Deliver targeted, relevant offers

CHALLENGE

Husband and wife real estate team Kurtis and Cindy Squyres had been successfully flipping houses in Southern California until the real estate market collapsed a few years ago. The decline was so sudden and severe they found themselves holding nine properties that needed repairs, but had no money left to invest.

Scrambling for a new business model, Kurtis Squyres hit on the idea of selling fixer-uppers to other investors trolling for deals among the wreckage. They would seek out distressed properties, such as bank-owned foreclosures, get the house under contract at a low price, then re-sell the contract to another investor in exchange for a finder’s fee.

“We needed to get buyers, and the more buyers we could get, the easier it would be to flip those properties,” Squyres says.

To do that, the team needed a go-to list of potential investors who trusted their expertise and wanted to see the latest deals they had uncovered. Simply listing properties online wasn’t enough to build those kinds of relationships, so they turned to email marketing.

CAMPAIGN

The Squyres developed a multi-media online presence that included blogs and online video to attract potential buyers and sign them up for an email alert program. Then, they created an autoresponder series to establish their expertise, build trust, and segment subscribers for appropriate offers.

Here are five key strategies they employed:

Strategy #1. Drive traffic to homepage for email signup

The team first had to build an email list. To do that, they created a multi-media Web presence that would drive traffic to an email signup form.

Major initiatives included:

– A new homepage, www.FarBelowMarket.com

The team built a website to highlight their personal story and list properties under contract that were ready for other investors to rehab and flip.

The homepage featured an email signup form highlighted in a blue box, which asked for a minimum of information:

• Name
• Email address
• Status as a homebuyer or real estate investor

- A new blog, “Wholesaling Deeply Discounted Real Estate”

The blog focused on trends and opportunities in the troubled real estate market — namely, the ability to purchase foreclosed properties.

Typical posts included:

• Data on foreclosure trends
• Educational posts about buying foreclosed real estate
• Inspirational posts for beleaguered real estate investors
• Announcements about property deals and educational seminars  

- Video tours of properties

The team created low-cost videos of their featured properties, allowing potential buyers to see the neighborhood and get a sense of the potential return once the property had been rehabbed.

They hosted these videos on their own website, and on third-party real estate sites such as Zillow.com, where investors would search for deals.

- Craigslist advertisements

The team also posted their properties on Craigslist to attract requests for more information from buyers.

- Public relations

Through a connection with a real estate blogger, the team landed a front-page feature in the Los Angeles Times about “bargain hunters” in the troubled southern California real estate market.

That article led to television segments on Inside Edition and Fox News, as well as additional press coverage.

Each time the team got a media mention they included a link to the article or embedded a video on their homepage.

Strategy #2. Use autoresponder series to establish relationships with buyers

The team didn’t want to immediately blast email subscribers with sales offers. “First, you have to build credibility and a relationship, so they feel like they know us.”

Instead, they created a 21-message autoresponder series for new opt-ins. The program sent a new message on staggered schedule with the goal of introducing subscribers to the team and their business model, and to provide educational resources for real estate investors.

 
• New subscribers received a message once a day for the first few days
• After that, new messages were sent every two-to-eight days 

They used text-only emails and wrote long-form copy, designing each message to fit two overriding goals for the program:

– Goal #1. Tell a story

The first autoresponder was a welcome letter that gave subscribers a brief history of the Squyres’ real estate careers and explained their current business model, which they called real estate wholesaling.

The letter also told investors what to expect from the email series in the coming days, including:

• Regular updates on properties for sale
• A future email asking subscribers to specify the areas and types of property they are interested in 

A follow-up email wove the story of the Squyres personal rise and fall into the recent history of the southern California real estate market, as a way to illustrate the opportunity now presented by bank-owned foreclosures.

Another explained the origins of the sub-prime mortgage meltdown and described how investors could profit from it.

– Goal #2. Provide value for subscribers

The team also included valuable resources in the autoresponder series, such as a downloadable Excel spreadsheet to help investors calculate their real estate investment returns.
 

“We’re giving people valuable tools in our email to show that we’re not just hype, we’re not just trying to sell,” says Squyres.

 
Another message invited subscribers to join a foreclosure-focused real estate forum on their website, where they could interact with other investors.

Strategy #3. Qualify email subscribers

The team also created messages for the autoresponder series to qualify subscribers based on their investment capacity and regional preferences.

- One message in the series asked subscribers to answer seven questions about themselves to help the team offer appropriate offers. Questions included:

• Location preference
• Whether they have cash to invest (some bank-owned properties only accept cash deals)
• How big a rehab project they were willing to take on
• Whether they’re interested in creating a wholesale real estate business of their own 

- Another message asked subscribers to describe their investor profile:

• Career seeker, looking to make real-estate investment their full-time job
• Part-time investor, looking for extra income from real estate
• Retired or passive investors, looking for turnkey deals for immediate returns 

Depending on how they answered the question, subscribers received one of three relevant auto-responders:

• A message pointing career-seekers to the team’s real estate wholesaling video training course and blog
 
• A message for part-time investors acknowledging their status as part-timers, but also pointing them to additional resources, such as the online training course
 
• A message for passive investors describing ways they can invest in one of the team’s sister companies

- The survey also allowed subscribers to opt-out of the full email marketing program, and only receive property deals.

Strategy #4. Segment list for relevant offers

Based on response to qualifying emails, the team created sub-lists within their house file. Subscriber profiles included:

• Cash buyers
• Preferred geographic area
• Investors interested in educational programs, such as workshops
• Property offer emails only
• Venture capital investors (passive investors, and those interested in financing future business ventures)
 

Those lists could then be used for targeted campaigns, such as:

• Cash-only deals
• Properties within a geographic region
• Workshop offers and online training programs 
 

“If I know I have subscribers interested in Palm Springs, I can add a few extra emails to that list,” says Squyres. “You can get a little more pushy with people who are interested in a specific area without ticking off other buyers.”

 
Strategy #5. Market properties, workshops, and other offers to entire list

In addition to segmented mailings, the team also sent regular messages to its entire house list, including:

• New property offers
• Workshop announcements and other educational content
• Real-estate market updates
• Third-party offers from trusted investors who have properties that might interest their subscribers
 

“People bring us deals, we blast it out to our list, and we split the proceeds,” says Squyres. “We get a lot of people bringing us deals.”

RESULTS

The email strategy worked better than Squyres had hoped.

“We made great money through the worst downfall ever,” says Squyres. “Being able to move our properties saved us. We went from being a family of six having our lights shut off, to moving a deal, getting a $7,000 check to help us survive and continue moving deals.”

 
• The strategy helped the team turn a profit in 2007.

• 90% of their properties are sold to members of their email list, despite those properties still being listed on Craigslist and other real estate sites.

• Properties generally sell within a week, depending on the quality of the home and how quickly the team can follow-up with interested buyers and schedule site visits. A recent property sold in one day.

• Segmenting the list by investor profile allowed the team to market its paid educational workshop series, and its online video training course.

Squyres admits he has not had time to calculate and measure standard email metrics, such as open rates and clickthrough rates. But he believes he has developed trust among a solid list of potential customers.
 

“They know we’re for real when they see the deals keep coming out,” says Squyres. “We have guys that have watched us for over a year pop up and buy, so we know there are a lot of people in there, watching and waiting raise their hand."  

Disclaimer and Special Thanks. This Case Study conducted by Marketing Sherpa 

Your intended recipient will be able to read and view the emails you send making it a successful transfer of information.

To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is…
 

Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.
 

Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

 
Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

 
Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

 
Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.
 

Two Email Marketing Business Offers You Need for Succes!
(click each link below for details):

(1) Step-by-Step Video Tutorial: "Responsive Email Marketing for Offline Businesses"

(2) Free 7-Day Mini-Course: "Successful Email Marketing Strategies for Offline Businesses"

What should they say in their emails?

What should they talk about?

What information or promotions should they include?

These companies know there is a potential gold mine in their subscriber lists, but have yet to figure out how to make the most of the opportunity.

>> The three approaches to email content creation

If you study the marketing emails you receive from other companies, they probably fall within one of three (3) categories.

1.  Purely promotional

2.  Informative and promotional

3.  Entertaining and promotional

Every point of contact with potential customers is an opportunity to build your e-mail list.

More and more businesspeople tell me they’ve gotten religious about building their permission-based mail lists. They’ve been doing e-mail marketing for years, and they’ve come to realize that if they get serious about building their lists, they can bring in more business. It really works!

Building your list is even more important in a tough economic environment. Your list is your pre-qualified target audience. They know you and your products and services, and they’ve bought from you in the past. They’re an easier sell and a source of referrals. That’s why e-mail marketing is still the most effective tool in your marketing mix. For fractions of a penny per person, you can stay in touch with your best customers. So when they’re ready to buy–even in a down economy–they’ll think of your business first.

List-Building Essentials
Before you get started seeking out new subscribers, review these three e-mail marketing "commandments."

1) Ask permission. E-mail marketing is different from other direct marketing. You need to ask before you add someone to your e-mail list. Only permission-based e-mail marketing works. We no longer trust or even open e-mail from people we don’t know. And only permission-based e-mails get past the spam filters and into the inbox.

2) Permission is perishable. If someone shares his or her e-mail address with you–whether on your website, at your store or when you meet at a business mixer–that person is now expecting to get something from you. Don’t wait six months to send the first e-mail. He or she won’t remember you and will delete your e-mail or unsubscribe immediately. Send a welcome e-mail and a copy of your most recent newsletter while the connection is still fresh in his or her mind.

3) Provide an opt-out link. All e-mail campaigns must include a working unsubscribe link or instructions on how to be removed from the list. Purge those names from your list promptly–within 10 days. It’s not just polite; it’s the law.

Ways to Find New Subscribers
Let’s start with the tried-and-true and end with the exciting-and-new. They’re all great ways to share your expertise and valuable content with the people who might be interested in what you offer. That’s really what list-building is all about.

1) "Join My List" visitor signup box. Your homepage is the "must do" place to put a sign-up box. But it’s not the only place. Include a sign-up link on your other web pages and in your e-mail signature block. Archive your e-mail campaigns and include a link to past articles near your signup box, so people will know what they’re signing up for.

Other places to invite mailing list sign ups include: 

2) In your store and over the phone. Keep a "join our mailing list" sign-up sheet at your cash register, and ask employees to invite shoppers to sign up. Put a sample newsletter in a Lucite stand on your counter so customers can see what they’re signing up for. A visual is powerful! Offer an incentive for sign-ups, e.g., an e-mail coupon for 10 percent off the customer’s next shopping trip.

Ask for sign ups when doing phone sales or consultations, too. Don’t forget to ask vendors, suppliers and business partners.
 

3) At business networking events. When you meet colleagues at a business function, ask permission to sign them up for your mailing list. Put your website address and a line that says "sign up for my free newsletter" on your business cards and . . .

4) . . . On all printed materials. Prompt people who receive your direct mail, brochures, fact sheets and other sales and marketing materials to visit your website and sign up for your e-mail newsletter and promotions. Point them to your website and give them an incentive to sign up, e.g., "Sign up for our newsletter and get a free report on [what you do here]" (or "a free consultation").

5) Via blogs and social media sites. If you have a blog, include chunks of your newsletter content in your entries, with a sign-up link. If you’re on social networking websites such as Facebook or Twitter, post to visitors or followers about your latest newsletter and encourage them to sign up.

 
Exposure on blogs and social networking sites can broaden your reach to find new subscribers. Then it’s up to you to nurture those relationships and turn them into customers.

Want More Sign Ups? Don’t Be Afraid to Ask
 
People can be a little shy about asking for an e-mail address. They feel it’s an imposition. How will people know you’ve got a newsletter if you don’t ask them to sign up for it? You’re writing all this great content and sharing your expertise; the least you can do is offer it up to your new friends. If they say ‘No, it’s OK,’ they’re not rejecting you; they just don’t want your newsletter.

You won’t know if you don’t ask. So just ask! Every "yes" is one more potential customer who can make your mailing list–and your business–stronger.
 

Two Email Marketing Business Offers For Your Success!
(click each link below for details):

(1) Step-by-Step Video Tutorial: "Responsive Email Marketing for Offline Businesses"

(2) Free 7-Day Mini-Course: "Successful Email Marketing Strategies for Offline Businesses"

By: Gail F. Goodman.  She is the e-mail marketing coach at Entrepreneur.com and is CEO of Constant Contact, a web-based e-mail marketing service for small businesses. She’s also a recognized small-business expert and speaker.

"Introducing The Step-By-Step Video Tutorials To  
Writing Your Own Response-Pulling Emails…"

click image above to learn more

There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%!

Which approach do you think will generate the best return for a small business? Yes, small business email marketing!

Obviously, you will need the contact details of your customers as well as any new prospects, for your small business email marketing plan to succeed.

There are basically two ways that you can get people visiting your business to give you their contact details.

1) Get them to fill out a form on the premises for you to manually upload later or,
2) (the best option), direct them to your website where they can fill in a opt in form.

Important to note:

To ensure that people actually want to give you their details, you’ll need to offer them some kind of incentive. Buy One Get One Free offers, competitions, and even valuable free information do a good job.

Every person who fills in the opt in form becomes a member of your email "club", people you’ll be able to contact time after time.

There is a well known business maxim that goes "people only do business with people they like" and if we add ‘know and trust’ then there you have the goal of online email marketing. Each email you send will build up trust and the likelihood that the email prospect will buy from you when the time is right.

Email marketing for small businesses is a really good business-building decision for all small businesses.

As well as being a extremely cost effective, emails build trust, credibility and enable you to send messages to your customers or clients at a time when they are ready to purchase, whether that is the 3rd email you send, 14th or 154th!

Here are a few tips:

A good small business email marketing approach to take is to describe a problem that your target market has, and suggest your product or service as a solution. As you show understanding of the problem, on a subconscious level your email recipient will know that you can solve it.

Another way is to provide useful tips people can use, as this demonstrates knowledge and expertise.

Also sending an email with a coupon that can be printed out and used as a discount is good business email marketing approach as well.

The same research completed by IPT also shows that most influential aspect of an email communication are:

>> discounts or money off at 27%,
>> second comes general interest about product or service at 24% and 
>> joint third place at 20% is prize draw and brand familiarity.

These statistics should help in your decisions as to what to include in your own small business email marketing campaign.

One example in the ‘real’ world small business email marketing success I can think of is a dog breeder who started a monthly newsletter with photos of the dogs they had available. This meant that if a person came by and didn’t want any of the dogs on that particular day, they could sign up for the email newsletter and get photos of new dogs sent to them each month, without having to visit the breeder’s home. Now these dogs were selling for about $1300 a pop, so this was a brilliant way to keep in touch with potential dog buyers.

 You just need to look to the Fortune Global 500 corporations to see more examples of email marketing success. They recognize that staying in touch with clients and customers through email can actually cut your advertising costs and get you more sales. With small business email marketing you can easily get to the stage where an email blast is more successful than a $2,000 for a full page newspaper ad.

So, what are you waiting for? Let’s get you started then…

Request your FREE small business email marketing consultation today.

Guest author: TJ  Kazunga

Schedule your complimentary consultation to chat about how you can leverage the clever new marketing strategies that will give your business an unfair competitive advantage in your marketplace, jump here now.

Another Unique Way That You Can Increase Your Sales & Profits From Your Customer Capture System

Understanding why it’s so important that you start building your customer list for your business as soon as you can… look at what’s possible when you leverage this "marketing weapon" in your arsenal:

The payoff for you can be tremendous for quickly increasing the sales and profits for your business during this recession.

In just a minute I’m going to share with you another unique way that you can use to profit from your customer list with a click of a button.

But before I show you how to do this, I wanted to bring to light an important point of why using your own customer capture marketing system for your business in this recession will work much better now than in normal economic times.

With the housing market going completely sour, the stock market plunging because of scared and wary investors, and huge corporations who have been around for years and years are now closing their doors and laying off workers, consumers are looking
for ways to stretch their dollar as far as they can.

They do this by scouting for coupons and sales where they can get discounts on food, clothing, services, and just about anything else they can get their hands on.

Consumers really don’t want to cut out their leisure’s if they could still enjoy all the things they like such as going to the mall to shop on a whim, hitting the local diners to grab a bite to eat, going to the movies to catch the latest flick, or using various services if they were certain they could get discounts on these items whenever they needed to.

This is where you come in….

You simply meet their needs to continue to fulfill their desires. 

If you ask your customers at the time they make a purchase from your establishment if they would like to get free coupons or gift certificates, they will jump all over the opportunity to save money during this recession.

You can do this by either handing your customers a small flyer that leads them to your customer capture website to get their free coupons or gift certificates for your store, or you can have them fill out a small card with their name and e-mail address, or simply verbally tell them to go to your customer capture website so they can start saving money by coming back to your store to buy stuff.

But it doesn’t stop there….

You now have all these customers (or walk-in traffic) on your customer list that you can e-mail with a click of a button to bring them back into your establishment whenever you have an announcement about your sale or special offer.

Do you see the power of this?

As your customer list grows larger and larger as the weeks go by, you’ll be able to bring more customers back into your establishment with a click of a button instantly increasing your sales and profits for your business.

The beauty of this is that it will totally offset your advertising costs saving you a substantial amount of money each month on your advertising costs because you’ll be able to keep selling to the same people who bought from you in the first place instead of hoping they come back into your establishment to buy from you more often.

What’s really cool about this is that you can e-mail your customer list each week about your sales or special offers thereby giving you a steady and predictable flow of customers come into your establishment each week/month where other businesses are struggling trying to get new customers to come back into their stores to buy from them.

Oh yeah, I almost forgot to tell you about another unique way you can profit from your customer list as I promised you.
 

Your customer list will quickly become very valuable to you where you can start doing joint ventures and cross sells with other local business owners whose products, services, restaurants, etc. will complement your business.

 
Let me give you an example of how this works…

Let’s say that you own a pizza store. Pizza always seems to be associated with fun activities like parties, sports events, get-togethers, or special occasions.

All you do is simply get together with another business owner who has a complementary product or service that your pizza customers would enjoy and do an add or coupon swap with the owner. (Or sell them an ad spot)

Third-party recommendations have been known to be one of the highest converting forms of marketing. When somebody recommends another restaurant, product or service to another person, most people will use the recommendation simply because it came from a trusted source, thereby eliminating any possible barriers.

So in this example, if you’re a pizza storeowner and you do a coupon swap with another local company that sells party supplies, that would be a great match to cross sell each other’s products and services.

All you do is send out a quick message to your customer list informing them that your friend who owns the party supply store down the street is offering a special deal by giving away a bundle of free balloons with every order which is only available to
customers of your pizza store.

Your customers would really appreciate the fact that you know the owner of the store and that you’re offering a personal recommendation to do business with them which comes from a highly trusted source (you).

In return you offer a special deal to the same owner of the party supply store down the street to give all their customers half off when they buy a pizza from your store.

Doing joint ventures and cross sells with other local business owners is a fantastic way to quickly increase the revenue for your business as well as build long term relationships with the local owners.

Now that was just an example. The scenarios are endless of what you can do with joint ventures or cross promotions with local business owners.

Having your own customer e-mail list can also put you on the upper hand of a deal if the owner of the other store does not have a list of their own.

In this example you could actually charge the business owner a certain amount of money for you to send a recommendation out to your list about their products or services that are on sale.

In return you could also make it a requirement that in addition to payment that they also have to tell their customers about your pizza sale.

I hope I gave you some really good ideas on how you can profit from building your own customer list using a customer capture website for your business.

~Thanks Frank!!

Visit www.AttainResponsePro.com for the most effective and truly affordable Complete Video Email Marketing System available for small businesses.

This is a direct re-print from Frank Bruno (a well respected expert in the small business marketing community) of an advanced strategy that works like ‘gang-busters’ when implemented.

Epsilon’s latest benchmark stats show that retailers realize 20 cents in e-commerce revenue for every email delivered.

"Email’s measurable profitability obviously makes it attractive to marketers — particularly during a time of budget cutbacks", notes Kevin Mabley, SVP, Epsilon Strategic Services.

Indeed, responding marketers confirmed that email is the medium they are least likely to cut back on in the face of anticipated budget reductions for the year ahead.

The economy will make budget cuts inevitable, in marketers’ view: 93% are expecting moderate to significant budget impacts in 2009.  Moreover, 70% are predicting that they will specifically need to reduce advertising expenditures within their plans.

Aside from continued focus on email, what’s in the game plan for 2009? 

About half report that their companies already use consumer data mining.

An additional 23% are planning to do so within the next 12 months.

Furthermore, 55% of those who are not already using Web analytics will be leveraging that tool.

Marketers are divided on customer loyalty and rewards programs.

A third report that their companies already have these, and

17% are planning to implement them next year, but half say they are neither using or planning to use such programs.

~ excerpt from MarketingDaily article by: Karlene Lukovitz, Tuesday, November 25, 2008