Written by Marc Gamble on September 23rd, 2009
Barack Obama’s Social Media Lessons For Business (Paperback)
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election.
Video, audio, microblogging, social media, online social networking, blogging and user generated content are a few of the business applications examined in this guidebook.
This case study is the definitive reference for the use of social media as it applies [...]
Written by Marc Gamble on September 1st, 2009
[CASE STUDY] 5 Steps for Combining SEO and Social Media To Generate Web Leads
Disclaimer and Special Thanks. This Case Study conducted by Marketing Sherpa
SUMMARY: Your prospects are using search and social media to evaluate potential vendors. Are you doing enough in those channels to demonstrate your expertise?
See how the marketing team at an accounting and consulting firm shook up their staid marketing tactics and adopted a new, online thought-leadership [...]
Continue Reading...Written by Marc Gamble on August 24th, 2009
[CASE STUDY] The Whole World Is Watching Online Video
A whopping 158 million U.S. Internet users — or 80% of the nation’s online population — watched online video in July, according to new data from comScore Video Metrix.
A total of 21.4 billion videos were viewed during the month.
The duration of the average online video was 3.7 minutes, while the average online video viewer [...]
Written by Marc Gamble on May 26th, 2009
[CASE STUDY] 5 Strategies: How Autoresponders and Email Marketing Increases Real Estate Profits in this Recession.
Disclaimer and Special Thanks. This Case Study conducted by Marketing Sherpa
SUMMARY: Autoresponders are among the most powerful tools an email marketer has to build relationships with new subscribers and turn them into customers. Here’s a case study to show just how effective those messages can be.
Read how a real estate team used an email autoresponder series [...]



