Written by Marc Gamble on October 3rd, 2009
Email Marketing :: 5 Tips To Increase Opt-ins
From Email Marketing’s perspective, increase opt-in rate will help company to earn more potential customers to be ‘educated’ or ‘influenced’. Raising opt-in rate also could bring more sales opportunities which is the most critical factor for all companies.
Today I would like to share some tips to increase email opt-in base one chapter of the “MarketingSherpa 2009 Email Marketing Benchmark Guide”.
Want to raising Opt-Ins? Offer Benefits to Encourage Consumer Subscriptions!
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To Increase Opt-ins, you need to Offer Real Benefits!
Consumers want more from email programs than they’ve been given. They want special treatment, and they deserve it; they’re giving up their precious time in exchange for the ‘benefit’ of content – so that content should convey some real benefits.
1. Guarantee to not share your address with other companies.
2. Special pricing for email subscribers.
3. Ability to customize how frequently you receive emails.
4. Ability to customize the information you receive to meet your needs.
5. ‘Firstlook’ at new products, services.
If you want to win customers to opt in, you need offer something in exchange. Base on the chart, at least 50% of the sample would be at least somewhat more likely to subscribe if offered any of the benefits listed. The highest response is for email privacy, but special pricing and customization capabilities also rate very well.
Leverage those 5 tips to win more opt in for your future Email Marketing.
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Tags: 5 tips to increase opt-ins, Email Marketing, increase opt-in, opt-in, opt-ins, optin, optins, roi
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