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Written by Marc Gamble on September 18th, 2009

Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing (Paperback)

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Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing "Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people — thereby alienating the very communities they’re trying to reach.

That’s why "Social Media is a Cocktail Party" is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.

Jim Tobin and Lisa Braziel have crafted a clever (more…)

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