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Written by Marc Gamble on September 26th, 2009

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (Paperback)

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Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools Review"An invaluable instruction manual." – Midwest Book Review

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers.  Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. 

Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands.  She explains the potential (more…)

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