Written by Marc Gamble on September 28th, 2009
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) (Paperback)
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and [...]
Continue Reading...Written by Marc Gamble on September 26th, 2009
Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (Paperback)
Review"An invaluable instruction manual." – Midwest Book Review
Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical.
Speaking to a busy business audience, Lincoln helps executives choose [...]
Written by Marc Gamble on September 24th, 2009
SocialCorp: Social Media Goes Corporate (Paperback)
Review "There is much talk about the ‘online conversation’ but this has become a moving target because of new media publishing technologies such as Twitter, Friendfeed, Seesmic, etc.
This fragmentation of media requires attention, and it takes a person such as Joel [...]
Written by Marc Gamble on September 23rd, 2009
Barack Obama’s Social Media Lessons For Business (Paperback)
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election.
Video, audio, microblogging, social media, online social networking, blogging and user generated content are a few of the business applications examined in this guidebook.
This case study is the definitive reference for the use of social media as it applies [...]
Written by Marc Gamble on September 22nd, 2009
Social Media Marketing: An Hour a Day (Kindle Edition)
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.
Case [...]
Written by Marc Gamble on September 21st, 2009
The New Community Rules: Marketing on the Social Web (Paperback)
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective [...]
Continue Reading...Written by Marc Gamble on September 20th, 2009
Socialnomics: How social media transforms the way we live and do business (Hardcover)
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media.
You’ve heard the term, even if you don’t [...]
Written by Marc Gamble on September 19th, 2009
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online (Paperback)
NO RULES – The revolution is underway. The power of social media lies with the people who use tools like Twitter.com.
You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply [...]
Continue Reading...Written by Marc Gamble on September 18th, 2009
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing (Paperback)
"Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people — thereby alienating the very communities they’re trying to reach.
That’s why [...]
Written by Marc Gamble on September 17th, 2009
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (Paperback)
It is no secret that the future of the Internet is the Social Web and that the future is this very instant.
Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, [...]



