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Written by Marc Gamble on April 9th, 2009

“Who Moved My Cheese?” Lessons for Adapting to Change


It truly amazes how some people deal with changes in their business environment and adapt.  And unfortunately, how some just "stick their head in the sand" afraid to make changes.

Let’s face it… the world as we knew it is changing as rapidly and dramatically as an infant changes into a toddler and then into a pre-schooler and then into a first grader.  That period of our human evolution spans about 6 years and in retospect, the infant who could not sit up, roll over, speak, or feed themselves, is now turning into a virtually self-sufficient and independent little individual.  They look forward to the daily and weekly changes in their lives… there’s very little fear in them regarding "what’s next" because virtually everything is new and unknown.

I use this as an interesting segue into the obvious resistance I’ve been running into with various business owners I’ve recently been chatting with.  To make a long story short, there’s no argument that there are Real and Serious DANGERS that small businesses are facing right now.  No business nor industry is immune — it CAN happen… and it IS happening everywhere you look.

Small businesses are failing and having to close down.  "Going Out Of Business" signs are litterally in every city and town across the country. Allow me share some sobering statistics with you:

Small Business Survival Rates - Small Business Openings & Closings in 2007
  • There were 637,100 new businesses, 560,300 business closures and 28,322 bankruptcies.*

Let’s do the math…

If about 637k businesses opened up their doors for the FIRST time in 2007… and that same year 588k businesses closed their doors for the LAST time…

Doesn’t that nearly add up to 1:1 to ratio of new business openigns and current business failings?  That’s down-right scary!

Business owners, managers, supervisors, executives, entrepreneurs, professionals

I’m imploring you to WAKE UP and embrace the changes in your business industry… ADAPT and use them to your competitive advantage because as you can tell from these shocking SBA stats above, your competitors are probably ignoring these changes… leaving you to capitalize.

It’s one thing for me to "rant and rave" about "waking up" and expecting it to happen automatically vs. providing helpful tools and resources to enable the transition.

So, with that being said, I’ve got two great gifts for you…  

"Who Moved My Cheese?"

"An A-Mazing Way To Deal With Change In Your Business
and In Your Life"

Who Moved My Cheese? is a simple parable that reveals profound truths about change. It is an amusing and enlightening story of four characters who live in a ‘Maze’ and look for ‘Cheese’ to nourish them and make them happy.

Two are mice named Sniff and Scurry. And two are little people’ – beings the size of mice who look and act a lot like people. Their names are Hem and Haw. ‘Cheese’ is a metaphor for what you want to have in life – whether it’s a good job, a loving relationship, money, a possession, good health, or spiritual peace of mind. And ‘The Maze’ is where you look for what you want – the organization you work in, or the family or community you live in.

In the story, the characters are faced with unexpected change. Eventually, one of them deals with it successfully, and writes what he has learned from his experience on the maze walls.

When you come to see ‘The Handwriting on the Wall’, you can discover for yourself how to deal with change, so that you can enjoy less stress and more success (however you define it) in your work and in your life.

Gift #1: Download the complete e-book version 

Gift #2: Watch the video below (approx. 10 mins)

I hope after watching and reading this great story, it helps you with your ability to adapt and embrace the inevitable changes in your life.

Now, if you’re ready to schedule a complimentary consultation to chat about how you can leverage the clever new marketing strategies that will give your business an unfair competitive advantage in your marketplace, jump here now.

Good luck… until next time,

Marc Gamble
aka *the Marketing Guru*

By the way, if you’re interested in picking up a physical copy, jump over to and grab it.

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life — Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives.

Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice–nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it.



* Sources: U.S. Small Business Administration Office of Advocacy, September 2008


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3 Comments at "“Who Moved My Cheese?” Lessons for Adapting to Change"

Brien Shamp April 12th, 2009 (#)

Great article Marc. I have been told by many to read this book. Is the PDF the whole book?


Brien Shamp’s last blog post..Don’t Choose The Fish-Tilapia

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Marc Gamble April 12th, 2009 (#)

Yes Brien, it’s a great (and educational) story and you can either watch the full video or download the whole book here. Enjoy and embrace change.

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alanyogisimmons July 21st, 2009 (#)

i’ve read the book many times over and over,and boy it can get you very very motivated,it’s a must read book.

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