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Written by Marc Gamble on April 18th, 2009

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales (Paperback)

Product Description Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail thei (more…)
 
 
 

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Written by Marc Gamble on April 12th, 2009

The Truth About Email Marketing (Paperback)

Product DescriptionPraise for The Truth About Email Marketing   “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email mark (more…)
 
 
 

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Written by Marc Gamble on April 9th, 2009

“Who Moved My Cheese?” Lessons for Adapting to Change

It truly amazes how some people deal with changes in their business environment and adapt.  And unfortunately, how some just "stick their head in the sand" afraid to make changes.
Let’s face it… the world as we knew it is changing as rapidly and dramatically as an infant changes into a toddler and then into a pre-schooler [...]

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Written by Marc Gamble on April 9th, 2009

Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover)

 Review "I would challenge anyone…not to gain something from reading this book."  (Marketing Direct, January 2008) Product DescriptionPraise for EMAIL MARKETING by the NUMBERS "At last-a book that marketers can use to gain r (more…)
 
 
 

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Written by Marc Gamble on April 9th, 2009

When Juggernauts Collide: Email Marketing Meets Video Marketing

In the face of a tough economic climate, Stanford University’s Scott Jahnke started exploring ways to increase donations from alumni.
Jahnke is the Director of Student and Young Alumni Development, putting him in charge of generating donations from Stanford’s recent graduates — one of the harder demographics to reach. (Full disclosure: Stanford has been a [...]

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Written by Marc Gamble on April 5th, 2009

E-Mail Marketing For Dummies (Paperback)

Product Description E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? (more…)
 
 
 

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