Lead Page Profit System | Small Business Profit System

Written by Marc Gamble on March 4th, 2009

Unique Sales Growth Strategies for Local Small Businesses

Another Unique Way That You Can Increase Your Sales & Profits From Your Customer Capture System

Understanding why it’s so important that you start building your customer list for your business as soon as you can… look at what’s possible when you leverage this "marketing weapon" in your arsenal:

The payoff for you can be tremendous for quickly increasing the sales and profits for your business during this recession.

In just a minute I’m going to share with you another unique way that you can use to profit from your customer list with a click of a button.

But before I show you how to do this, I wanted to bring to light an important point of why using your own customer capture marketing system for your business in this recession will work much better now than in normal economic times.

With the housing market going completely sour, the stock market plunging because of scared and wary investors, and huge corporations who have been around for years and years are now closing their doors and laying off workers, consumers are looking
for ways to stretch their dollar as far as they can.

They do this by scouting for coupons and sales where they can get discounts on food, clothing, services, and just about anything else they can get their hands on.

Consumers really don’t want to cut out their leisure’s if they could still enjoy all the things they like such as going to the mall to shop on a whim, hitting the local diners to grab a bite to eat, going to the movies to catch the latest flick, or using various services if they were certain they could get discounts on these items whenever they needed to.

This is where you come in….

You simply meet their needs to continue to fulfill their desires. 

If you ask your customers at the time they make a purchase from your establishment if they would like to get free coupons or gift certificates, they will jump all over the opportunity to save money during this recession.

You can do this by either handing your customers a small flyer that leads them to your customer capture website to get their free coupons or gift certificates for your store, or you can have them fill out a small card with their name and e-mail address, or simply verbally tell them to go to your customer capture website so they can start saving money by coming back to your store to buy stuff.

But it doesn’t stop there….

You now have all these customers (or walk-in traffic) on your customer list that you can e-mail with a click of a button to bring them back into your establishment whenever you have an announcement about your sale or special offer.

Do you see the power of this?

As your customer list grows larger and larger as the weeks go by, you’ll be able to bring more customers back into your establishment with a click of a button instantly increasing your sales and profits for your business.

The beauty of this is that it will totally offset your advertising costs saving you a substantial amount of money each month on your advertising costs because you’ll be able to keep selling to the same people who bought from you in the first place instead of hoping they come back into your establishment to buy from you more often.

What’s really cool about this is that you can e-mail your customer list each week about your sales or special offers thereby giving you a steady and predictable flow of customers come into your establishment each week/month where other businesses are struggling trying to get new customers to come back into their stores to buy from them.

Oh yeah, I almost forgot to tell you about another unique way you can profit from your customer list as I promised you.
 

Your customer list will quickly become very valuable to you where you can start doing joint ventures and cross sells with other local business owners whose products, services, restaurants, etc. will complement your business.

 
Let me give you an example of how this works…

Let’s say that you own a pizza store. Pizza always seems to be associated with fun activities like parties, sports events, get-togethers, or special occasions.

All you do is simply get together with another business owner who has a complementary product or service that your pizza customers would enjoy and do an add or coupon swap with the owner. (Or sell them an ad spot)

Third-party recommendations have been known to be one of the highest converting forms of marketing. When somebody recommends another restaurant, product or service to another person, most people will use the recommendation simply because it came from a trusted source, thereby eliminating any possible barriers.

So in this example, if you’re a pizza storeowner and you do a coupon swap with another local company that sells party supplies, that would be a great match to cross sell each other’s products and services.

All you do is send out a quick message to your customer list informing them that your friend who owns the party supply store down the street is offering a special deal by giving away a bundle of free balloons with every order which is only available to
customers of your pizza store.

Your customers would really appreciate the fact that you know the owner of the store and that you’re offering a personal recommendation to do business with them which comes from a highly trusted source (you).

In return you offer a special deal to the same owner of the party supply store down the street to give all their customers half off when they buy a pizza from your store.

Doing joint ventures and cross sells with other local business owners is a fantastic way to quickly increase the revenue for your business as well as build long term relationships with the local owners.

Now that was just an example. The scenarios are endless of what you can do with joint ventures or cross promotions with local business owners.

Having your own customer e-mail list can also put you on the upper hand of a deal if the owner of the other store does not have a list of their own.

In this example you could actually charge the business owner a certain amount of money for you to send a recommendation out to your list about their products or services that are on sale.

In return you could also make it a requirement that in addition to payment that they also have to tell their customers about your pizza sale.

I hope I gave you some really good ideas on how you can profit from building your own customer list using a customer capture website for your business.

~Thanks Frank!!

Visit www.AttainResponsePro.com for the most effective and truly affordable Complete Video Email Marketing System available for small businesses.

This is a direct re-print from Frank Bruno (a well respected expert in the small business marketing community) of an advanced strategy that works like ‘gang-busters’ when implemented.

Enjoy This Post? Get Updates With Every New Post or Comment Just Click To Subscribe

Tags: Add new tag, increase sales, joint venture, List Building, marketing, sales growth, strategy

O comments at "Unique Sales Growth Strategies for Local Small Businesses"

Be the first commenter!

Comment Now!

Name* Mail Adress* Blog / Website