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Written by Marc Gamble on March 31st, 2009

Small Business Email Marketing – How to Improve Your Marketing ROI

IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium.
There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%!
Which approach do you think will generate [...]

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Written by Marc Gamble on March 5th, 2009

Quiznos: 3 Days, a Million Free Subs and One Online Success

Lesson on tactical "giveaways" to build marketshare…
Quiznos is in a tight race with Subway to stake a claim on value with a number of subs under $5.  But more strategically, Quiznos wanted to get new customers into its stores to sample a revamped value menu rolled out in January that includes lower prices on [...]

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Written by Marc Gamble on March 4th, 2009

Unique Sales Growth Strategies for Local Small Businesses

Another Unique Way That You Can Increase Your Sales & Profits From Your Customer Capture System

Understanding why it’s so important that you start building your customer list for your business as soon as you can… look at what’s possible when you leverage this "marketing weapon" in your arsenal:

The payoff for you can be tremendous for [...]

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