Written by Marc Gamble on February 28th, 2009
Tips For Optimizing Your Local Business Listings
In last month’s column, I highlighted the need for search marketers, search engines, and data providers to reach out to small business owners to increase their awareness of the free opportunities to claim their businesses online.
So for SMB’s reading this column, I thought I’d highlight a few key takeaways related to maximizing your presence via [...]
Written by Marc Gamble on February 28th, 2009
Marketers Turn To The Web For Improved ROI
Spending on marketing will grow just half a percentage point over the next 12 months, with traditional ad spend decreasing 7% and Internet growing 10%, according to The Chief-Marketing-Officer (CMO) Survey, a poll of 581 top U.S. marketing executives taken this month.
Business-to-consumer marketers expect to make the most significant shifts to the Internet, for [...]
Written by Marc Gamble on February 27th, 2009
Freebies + Social Media = Hot Restaurant Strategy
Earlier this month, Denny’s gave away more than 2 million Grand Slam Breakfasts in one day with the help of a Super Bowl commercial and online chatter.
This week, Quiznos gave away a million subs in three days after using only banner ads, Facebook and Twitter presence and some free local radio exposure.
Denny’s may have been [...]
Written by Marc Gamble on February 26th, 2009
Social Media: Listening is the New Marketing
Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It’s just that, in the era of the participatory web, listening is not an option; it is a mandate.
It provides great opportunity to learn at a [...]
Written by Marc Gamble on February 26th, 2009
Use Social Media as a Marketing Tool
An integrated social media marketing strategy can help you and your ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets you serve. And with the dramatic growth in social media traffic, ecommerce merchants would be smart to invest at least a portion of their advertising and marketing efforts on [...]
Continue Reading...Written by Marc Gamble on February 25th, 2009
Use Facebook, LinkedIn to Promote Your Store
Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other’s activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger relationships with customers.
Social linking networks represent a fast growing Internet phenomenon that [...]
Written by Marc Gamble on February 25th, 2009
Setting Up A Landing Page To Capture Sales Leads
Setting up a landing page to effectively capture sales leads can be a confusing task, until now…
This article is going to show you a simple, yet extremely powerful blueprint for building a landing page to capture sales leads for your business.
This landing page layout is proven, we use it everyday to generate leads for our [...]
Written by Marc Gamble on February 25th, 2009
Landing Pages: Five Pointers to Boost Conversions
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your paid search campaign is working well, right?
Well, not necessarily. If you’re like most Internet advertisers, you’re not investing in a paid search campaign simply to get hits to your website. You want those visitors to [...]
Written by Marc Gamble on February 24th, 2009
“Marketers Have Plenty of Proof That Email Works.”
Epsilon’s latest benchmark stats show that retailers realize 20 cents in e-commerce revenue for every email delivered.
"Email’s measurable profitability obviously makes it attractive to marketers — particularly during a time of budget cutbacks", notes Kevin Mabley, SVP, Epsilon Strategic Services.
Indeed, responding marketers confirmed that email is the medium they are least likely to cut [...]
Written by Marc Gamble on February 17th, 2009
eMail Tops Online Ad Budget Change in ‘09
According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.
In addition:
42.1% chose online display advertising [...]
Continue Reading...
 |
|||
 |
|||
 |
 |
||
Videos You Should Watch!
Free Marketing Gifts For You
- Social Media Marketing Worskhop Materials Written on May 2nd, 2010
- Facebook Marketing and Advertising Online Training Courses [Grow Your Business] Written on May 1st, 2010
- Social Media Marketing Influences “Word-of-Mouth” Success! Written on April 10th, 2010
- Social Media and Web Marketing Workshop :: Insider Video Written on March 17th, 2010
- Traffic Siphon 2.0 Training Videos (now open) Written on February 26th, 2010
- Social Media Marketing Workshop for Local Businesses – (San Mateo, CA) Written on February 25th, 2010
- Study Finds Marketers Embracing Social Media Marketing In A Big Way (Tech Crunch) Written on January 25th, 2010
- Top 10 Tips for Using Videos to Market Your Business Written on January 19th, 2010
- 6 Ideas for Creating Content for your Web2.0 Dental Website Written on January 17th, 2010
- Social Media Marketing Workshop – Dec. 16, 2009 – San Carlos, CA Written on December 6th, 2009
-
Social Media Marketing Worskhop Materials
Written on May 2nd, 2010
Welcome , to the Private Download Area for the Social Media Marketing Mastermind Group.
*** BOOKMARK This Page For Your Convenience ***
As an attendee of our initial half-day workshop, we are providing you VIP access to various powerful resources, videos, tools, slides, and other documents to help you better leverage social media to grow your business.
Over the [...] -
Facebook Marketing and Advertising Online Training Courses [Grow Your Business]
Written on May 1st, 2010
OMG… Did you hear…?
Facebook just made it 1000x easier to increase your FAN base,
driving more traffic to your own website, which helps you make
more money…
But are you even using Facebook to effectively grow your business?
BIG-ASS QUESTION: "Do you have 'the right' Facebook strategy?"
(pardon my crudeness… but I really want to grab your attention for the
next couple [...] -
Social Media Marketing Influences “Word-of-Mouth” Success!
Written on April 10th, 2010
WAIT… did you hear about this…?
In a recent survey of over 1,500 consumers, Chadwick Martin Bailey,
a market research firm, confirmed that,People who associate themselves with a brand or company through
online social networks are more likely, on average, to buy that brand
or company's products/services and recommend it to friends.
Specifically, the survey found that 60% of Facebook users who are
fans of [...] -
Social Media and Web Marketing Workshop :: Insider Video
Written on March 17th, 2010
Are You Using Facebook To Market Your Business Yet…?
Today's posting is ALL about Social Media Marketing and how it is completely changing the way businesses are marketing and promoting their products and services.ALERT: Preview Video of the Social Media Workshop in San Mateo CA
>> http://www.BudURL.com/SMMLivePreview
WAIT…
Clearly you'd agree that it's no longer UNusual to receive an email or visit a Web site and be [...]
Login Status
UserOnline
- Users: 5 Guests
